User Generated Content for Dummies
User-Generated Content is genuine, original content created by anyone in your audience.
This could be your customers or clients, your blog followers, your subscribers, or anyone else who has interacted with you and your business.
In other words, User Generated Content is content generated by users.
Boiled down to its essence, user-generated content is a vote of confidence.
Your brand’s biggest fans are snapping photos, writing reviews, and publishing blog posts promoting your products or services often without any prompting.
These people are your authentic brand champions, and you won’t believe the impact they could have on your business.
Did you know… 86% of consumers say user-generated content is a good indicator of a quality brand, service or product.
Getting customers (or potential customers) involved in your content creation process is the most effective way to create engaging content that hits that spot, because they know what they need, and what they want.
The thought of trying to get other people to create content for you for free, no less can feel icky at first.
But this isn’t about exploiting loyal followers, this is about leveraging all the lovely things they’re already saying.
User-generated content is a madly effective way to push your stuff into the spotlight it stops people from feeling “sold to”, which is exactly what you want.
You want your audience to feel nurtured, and supported, not pitched at.
Top 3 benefits of User Generated content
1: User-generated content puts your customers front and center
One of the best benefits of user-generated content is kind of a win-win for both you and your fans.
2: User-generated content provides social proof
One of the top benefits of user-generated content is that it serves as excellent social proof. Seeing content from real customers increases your credibility and brings your brand’s promises into perspective.
3: Consumers find user-generated content more trustworthy
This second benefit of user-generated content is clear and compelling: people across ages and demographics just trust UGC more.
And that’s because it’s created by people who just love your brand. These opinions are seen as unbiased and genuine.
In conclusion, moving forward: Ensure to take advantage of these user-generated content benefits after discovering these benefits of user-generated content, it’s time to take action.
In 2018, If you don’t want to miss out on these flexible content marketing process, reach out to us at image boosters, we know how best to help you out on content marketing that are User Generated.
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