TRUTHS ABOUT ONLINE MARKETING IN NIGERIA
Every business hopes to be on the first page of relevant search engines, to be easily found on social media and more. Online marketing or digital marketing has come to stay in the 21st century and it is moving at the speed of light and it’s important therefore to position your brand for benefits of online marketing.
At Image boosters, we recently discovered through a survey that brands are unhappy with the ROI on jobs done. This is usually because of the “quick fix” mentality that some inexperienced digital marketers have towards online marketing. You must, therefore, ensure that you are working with certified and trained personnel.
For those new to this, online marketing is multi-dimensional as it includes a wider range of marketing opportunities than local business marketing, due to the extra channels and marketing mechanisms available on the Internet.
YOU CAN ACTUALLY REACH YOUR TARGET AUDIENCE
I can’t start to describe how disappointing it is to hear people doubt the power of digital marketing. I’ve seen people turn into millionaires from just relying on online marketing. The Internet has come to stay and you can reach anyone (your target audience) and present your products and services. Online marketing enables any online business owner to get close to the target consumers of your products and services, overcoming barriers to distance.
Internet consumers are on the go (on mobile) and people are even staying online for longer periods and this proves that online marketing for your online business is so effective.
VERY COST EFFECTIVE
Have you once tried to market or advertise your products or service for just 3 minutes on radio or TV stations? The fees are high.
Marketing online is more cost effective when compared to another medium. For example, as an online business owner, you are able to create, deliver and execute online marketing campaigns, spending only what’s necessary in order to reap maximum rewards later on.
CONVENIENCE FOR YOUR BUSINESS
It is so rare for a traditional offline business to be open 24/7. Internet marketing for your business enables you to be open around the clock without worrying about store opening hours or overtime payments for staff. Not just for you, your customers find it so convenient when they can get access to your products or service right from the comfort of their home.
GREAT FOR RELATIONSHIP BUILDING
People tend to buy online from someone they trust. This trust comes from establishing a unique relationship with potential customers as you present your expertise. The Internet itself provides an important platform for building relationships with customers and increasing customer retention levels.
Online marketing now makes it possible to build a strong relationship with your customers when they have purchased a product from you. For example, sending them follow up emails with personalized offers, inviting them to review your products or services will help you build this strong relationship.
6 KEY ONLINE MARKETING STRATEGIES
It’s the process of engaging and growing your customer base through high-quality content. The first step to doing that is knowing your stuff, then profit comes next. Content marketing has to do with giving timely, valuable, problem-solving and relevant content to your audience.
SOCIAL MEDIA MARKETING
Social media is a tool for conversation; it requires the active participation of your business on social media platforms to present your products and services online. Many people use Facebook, YouTube, and other social media platforms. Social media marketing is a big industry.
Search Engine Optimization (SEO) is the process of optimizing your contents online, for search engines (Google) to show it as a top result for searches of a certain keyword. When potential customers enter search terms that match your product or services offering offerings, you rank higher than other blogs or platforms.
Online searchers tend to click the first search results, so it’s all about positioning and using the right words to help push your product or service to rank higher than others. This means you’ll get loads of traffic
Email marketing is about directly communicating with your target audience and customers. Emails have come to stay and almost every active internet user has at least 1 email. Using emails in your online business is one big marketing strategy. And the best part is, it’s not difficult to set up. With emails, you can reach your potential customers online and make sales.
Blogging is one of the biggest online marketing strategies to make money online. On its own, blogs can help you make huge passive income online. If you don’t have a blog for your online business, then you are missing out on great opportunities out there.
Blogs help you establish authority in your niche as your contents (videos, articles, magazines, etc.) set’s a tone for your expertise in what you do.
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