Our Bet Case Study

CHALLENGE 

 

The idea of starting a  betting company in Nigeria had been conceived by the founder who wanted Image Boosters to be an integral part of the company from inception. Like many startups, the company needed a full brand identity, marketing strategy and communications plan amidst others. 

 

SOLUTION

 

Our  intensive market research led to the creation of an approved brand identity and marketing strategy by the brand’s team. Our initial plan involved tactics to ensure the approval of the company license by the governing body of betting  in Nigeria. After this was done, we ensured that we had a well laid out plan to cover brand visibility, acquisition and retention in the long haul using both offline and online mechanics. 

 

SERVICES RENDERED 

 

Video Animation, Brand and Corporate Identity, Market Research and Analysis, Communications Strategy and Consulting, Email Marketing, Social Media Management, Graphic Designs, Video Production and Conceptualisation, Influencer Management and Consulting. 

 

RESULTS

 

We created different phases for the campaign to be run. Our pre-launch strategy enabled the organisation to get its operational betting licenses. Post launch campaign increased traffic to the website by 70% after initial launch, the brand also earned increased acquisition monthly  and retention which were also objectives are different stages of our 24month campaign for the brand. 

 

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