NWFL Case Study

CHALLENGE 

 

The Nigeria Women Premier League is the top level league for women’s association football in Nigeria. It is the women’s equivalent of the men’s league, the Nigeria Professional Football League.The brand had an objective to rebrand and reposition itself for sponsorships, visibility and a renewed perception especially digitally. 

 

SOLUTION

 

Our first approach was to create a mockup and visually appealing storytelling around its rebrand. Since the logo was already done, our aim was to create different variations and a corporate identity to be pushed during the official press conference. We also ensured that the website was redesigned properly and well optimised. Our focus for the rebranding was to ensure that the NWFL has the same look and feel across all fronts.

 

SERVICES RENDERED 

 

Website Redesign, Search engine optimization, Social media management, Graphic and motion design, Digital Advertising. 

 

RESULTS 

 

The NWFL through our work was able to garner earned media due to the newly designed site architecture and navigation. We achieved a 40% cross channel integration, 25% improvement on traffic rate and SEO, increased feedback on website responsiveness and navigation. 

 

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