The Digital Agency of Smart Brands.

Let’s get you onboard.

The Digital Agency of Smart Brands.

Let’s get you onboard.

The DO’s and DONT’s of Digital Marketing

Digital marketing

What is digital marketing? It is marketing your business online. So it’s using online activities to share ideas, relate with customers, get statistics on your business and industry and sell.

The various types of digital marketing include but are not limited to SEO, Content marketing, social media marketing, email marketing, affiliate marketing.

A lot of people get stressed out when this word is mentioned and its really because they do not understand what digital marketing involves. If you’re here and you have a social media account, or website or probably even engage with people or even just one person online then you are on your way to becoming a digital marketer.

As consultants to businesses of different sizes, at Image boosters, we understand that the economy is hard and people don’t have big spending budgets like they did when the dollar was like very high, but we have some special digital marketing campaign packages for small businesses. Get in touch if your business is interested in these packages.

In continua, the beauty of digital marketing is that you can do it at your level with little to no costs. So let’s talk about how this can be done.

1. KNOW YOUR WHY: it helps you reach your objective faster. Why do you want to market online, what do you get in return? from marketing online. Knowing your objective will prepare you for what is ahead.

2. KNOW YOUR RIGHT CHANNELS: There are very different purposes of and know how often you’ll need to send out content e.g email marketing is very different from blog posts. Instagram is different from Facebook. Then decide what is best for you. Know your target market and the best way to send your message across to them. Make sure you start with one that aligns with your needs then you can move on from there.

  • so Facebook is for building your brand loyalty, good for personal stories and testimonials
  • Twitter is for promoting new brands, quick updates, collecting instant feedback from your audience
  • Instagram is for video and photo sharing.

3. HAVE A PLAN: You must have a motive for going online. If you’re online cuz I just said so then you probably will get tired in the short run because you have no plan or you haven’t found out your main reason for going online.

So whats your budget and for how long? what do you want your theme to be? How will you define success in digital marketing e.g more followers, more money, brand positioning? Create a calendar.

4. HAVE YOUR RESOURCES: Budget, materials, content, and graphics.

5. SET YOUR PRIORITIES: Don’t use every minute of social media selling your products. 80% should be devoted to giving information and engagement and 20% sales.


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