Don’t buy Instagram Followers, buy cakes instead.
One of the social media platforms where followership seems very important is Instagram, In this article, we will be looking into the reasons why brands tend to buy Instagram followers and the disadvantages of such action.
Instagram is a great social media platform where brands, companies, individuals get to express themselves and products visually and connect to strike emotions among their target audience, which in turn are the supposed Instagram followers.
With Instagram, videos, pictures are what drives the conversation.
Now top brands, individuals, and celebrities are seen as ‘big’ or trustworthy through the amount of following they have on Instagram.
Over the years bots and other software have been written to help Instagram accounts buy unsuspecting followers to beef up their numbers so as to look ‘big’ or trustworthy to their target audience.
With social media, there are cons and pros to everything, but one thing about buying Instagram followers is that the negatives outweigh the positives.
People beef up their followership numbers so they can get deals. Some influencers, big brands, and online stores have been culpable for doing this over the years, the downside is that you will always get caught. For instance, top brands like Pepsi, Mercedes Benz have been guilty of this act at one point over the years.
Today we highlight on the reasons why as an individual, a brand or a business should NEVER buy Instagram followers all in the name of beefing their following.
After buying these Instagram followers, you definitely did not buy their individual likes and comments that will actually show how engaging your page is. It’s that simple.
People are not dummies, they might want to verify your claims and go to your page to check your ‘followers’. They will discover some or most of these Instagram followers you claim are either inactive or just dummy accounts.
As a business or brand, you lose integrity, people won’t fancy trusting you or your opinions anymore because on Instagram because you could as well be a scam.
Here is a mathematical formula that can be used to determine this. You choose your last 10 posts to calculate this equation.
(Number of likes +Number of Comments) ÷(Number of Instagram followers) ×100 = Engagement rate
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