COMMUNICATING YOUR SMALL BUSINESS IN NIGERIA
The value of your small business/brand rises and fall based on your engagement on social media and your ability to properly communicate your brand to your target audience.
Communicating your small business/brand message and building your social equity is an essential step to protecting your brand’s online reputation.
The world is evolving quickly and industries are growing. The need for companies to communicate their brands themselves and be perceived properly or wrongly.
We get asked a lot what branding really means and our answer most of the time is “your brand is your desired perception”.
Your brand perception is the soul of the brand. You basically have to know who you are then put that on the loudspeaker and communicate it for the world to key into your perception.
Here are some few games you and your team should play during your in-house strategy meetings to reveal you are true brand identity.
These games will not only help your team bond better, they also help the team understand the mission and vision of the company in order to communicate appropriately.
Hence, there’s a need to know what is relevant to the audience and the trends that your target market is responding to and how to key rightly into them.
Being sure of your identity is key as you cannot communicate what you do not know.
Your brand identity is what you want to be known for.
If you are confused about this, you should take some online brand quizzes and write down all the keywords that come to your mind when you think of your brand or what you offer.
In communicating your business, create your small business/brand personality, do you want to be known as a formal brand, fun or informal brand? Below are few tips that would help in creating your brand personality:
Creating these forms of Brand communication strategy will help build relevancy for your brand as you establish a permanent online/offline perception that is positive and geared toward the audience you are trying to reach.
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