Brila Case Study
Brila, the pioneer sports radio station in Africa has been the most authoritative source of sport news to Nigeria’s sport audience on radio for over 10 years. The brand is traditional in every sense of it and was looking to capture a new market,online audience through digital media. We were contacted by Brila to develop a Digital media strategy and total branding overhaul.
From our meeting with them, it was clear that a lot of changes needed to be made in their brand identity , social media and the need for a fully integrated web platform and improved communication strategies. We needed to tell a story that resonated with their audience while communicating the brand value. We achieved this by working closely with the Brila team to understand its value proposition and goals.. We created a meaningful and striking logo for Brila and a visual web identity, brila.net . To launch brila.net as Nigeria’s most authoritative sport website we introduced a campaign #mybestfootballmoment that raked over 15million impressions for Brila across the internet. After capturing a new audience for Brila, we are in charge of managing and growing their audience online effectively using content management, Search Engine Optimization , Online Reputation Management and Social Media Management.
Brand Identity, Web Development, Content Management, Search Engine Optimization, Social Media Management, Digital Acquisition Strategy, Public Relations, Online Reputation Management.
The new identity for Brila resonated with a new young and informed audience that broadened the brand’s demographic inclusion hence enhancing their positioning for youth marketing. Brila.net recorded over 1 million users in its first month and has been able to retain over 50% returning users. Brila’s social media recorded an all time growth of over 2000% in our first 6 month as consultants and has continued to grow. The marketing team has recorded more partnerships and affiliate marketing opportunities.