Content marketing, digital marketing

Understanding the use of hashtags on social media for brands


By now everyone has seen or heard hashtags used. Yes, I said ‘heard’ because hashtags have now infiltrated contemporary culture and advertising campaigns.

One blogger recently ranted in a blogpost about how the hashtag is ruining the English Language.

Regardless of origin, or how you may feel about hashtags, they will not be going away any time soon with the use of hashtags having become quite popular on social media; Twitter, Instagram, Facebook.

It’s essential people understand the importance and how they can use it when promoting or  marketing their businesses, brands or campaigns.

A quick history on Hashtags:

It was first introduced to the social media platforms through Twitter. Instagram followed up and in 2013 facebook joined the trend.

Now, you ask yourself what is the use of a hashtag or its importance?  

The answer is quite simple and straightforward.  It is used to streamline and easily identify a conversation on social media.

For Instance,  #WaveUrBanner on Twitter as a hashtag is used to drive a campaign for football lovers who at the beginning of every new season meets together to show their love and passion for their teams.

The use of Hashtags is used to streamline a conversation and also to target a particular audience while also keeping a trend going and relevant.

So when next you see companies during campaigns adopt a particular hashtag, it is to drive traffic and also to remain relevant while streamlining their conversation around their services or products.

As such, their target audiences can easily log in to the various social media platforms and participate.

Having learned this, when next you want to run a campaign for your product or service on social media, make sure you select a hashtag.

If you create a hashtag, you can register it on hashtags.org, which also provides tracking.

Twubs.com also allows you to register a hashtag. Although you can’t prevent others from using the hashtag.

It may be useful to claim a hashtag that could be integral to discussion around a trademark, promotional campaign, or event., Such as the , #WaveUrBanner  hashtag.

You want others to use it as often as possible. If you’re using a hashtag for a specific event, be sure to include it on social media profiles, or better yet, on the related website in a post.

Too often hashtags pick up momentum, peaking interest of others that can’t find out what the hashtag stands for.

Sometimes back, Twitter was the only place hashtags were used. Now, hashtags appears the most on Instagram both online and offline, with the major intention of  promoting a campaign, event or engagement.

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