Content marketing, digital marketing

5 WAYS TO MAKE YOUR CONTENT RELEVANT

There are so many ways to get your article and to make it very interesting. Creating great content for your brands engagement is king! And for those of you who have had difficulty with this, you should keep reading.

  1. USE IMAGES

Do you know articles with images get 94% more views than an average article? Images are very appealing. You may be writing an article that’s very helpful but users are not drawn to it because of large body of text can be a bit overwhelming for a hyper connected.

  1. YOUR HEADLINE MATTERS

Create urgency with your headline. Your audience will most likely read the rest of your article based on how captivating your headline is. Learn to use emotionally engaging headlines and those that create a sense of urgency

  1. PERSONALISE YOUR ARTICLE

No one wants to read content automated by a robot. Your content should come from a personal place. Inject your personal voice into your article. Remember that writing personally does not mean avoiding professional structure.

  1. LEVERAGE ON EVENTS OCCURRING AT THAT MOMENT

Trending topics on social media should be a reminder that’s its time to create content! You can always leverage on hashtags and create compelling angles that fit your brand story

  1. SURPRISE YOUR READERS

You do not always have to end all articles published the way the reader will expect. So let us heed to our own advice, and end this article here.